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Coraline Loos

Graphic design, art direction.

CURRENTLY based IN Paris.

CAE. sTORE

— Clothing brand, LYON

 

I am an art director for the clothing brand cae. Emma Berger has been designing unique clothes with one main inspiration in mind from the beginning : workers' overalls/uniforms. That's why she mainly plays with 'blue' in her collections. She needed a brand image that felt both industrial and timeless.

 

The logotype is thick, bold and shows 'slab' details. My idea was to build a system strong enough to allow the use of other types of blue, depending on mood or collection.

 

Along with the full branding, I also did the naming for this project. 'Cae.' is the beginning of caeruleum, which means blue in latin, The start of some fresh pieces of clothing that are already killing it!

 

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CAE. sTORE

— Clothing brand, LYON

 

I am an art director for the clothing brand cae. Emma Berger has been designing unique clothes with one main inspiration in mind from the beginning : workers' overalls/uniforms. That's why she mainly plays with 'blue' in her collections. She needed a brand image that felt both industrial and timeless.

 

The logotype is thick, bold and shows 'slab' details. My idea was to build a system strong enough to allow the use of other types of blue, depending on mood or collection.

 

Along with the full branding, I also did the naming for this project. 'Cae.' is the beginning of caeruleum, which means blue in latin, The start of some fresh pieces of clothing that are already killing it!

 

< PREVIOUS NEXT >

Co.

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