SPORTING GROTESQUE COMES from velvetyne.fr

Joanna Vargas

— Skincare brand, Spa, NYC

 

The beauty expert Joanna Vargas needed a full rebranding for her eponymous spa and skincare line. We took a direction that shows both strength and delicateness. The logotype lines are smooth, subtle touches, keeping the essential, just like JV unveils faces' light and beauty.

 

Subtle soft gradient, 'black and white' dominance and modular layout create a sophisticated and feminine system that lets the uniqueness of each product reflect. We then built a strong and responsive website echoing JV's expertise and confidence.

 

Designer Coraline Loos

Creative Direction AfterAll

Development Foamers

Photography Skye Parrott

 

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Coraline Loos

Graphic design, art direction.

CURRENTLY based IN Paris.

Joanna Vargas

— Skincare brand, Spa, NYC

 

The beauty expert Joanna Vargas needed a full rebranding for her eponymous spa and skincare line. We took a direction that shows both strength and delicateness. The logotype lines are smooth, subtle touches, keeping the essential, just like JV unveils faces' light and beauty.

 

Subtle soft gradient, 'black and white' dominance and modular layout create a sophisticated and feminine system that lets the uniqueness of each product reflect. This branding system once created let us build a strong website showing JV's expertise and confidence.

 

Designer Coraline Loos

Creative Direction AfterAll

Development Foamers

Photography Skye Parrott

 

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